KYUSO NEKOKAMI – PHANTOM VIBRATION (2013)

lyrics by SEIYA YAMASAKI | music by KYUSO NEKOKAMI

This incredibly slick music video is a parody of various smartphone commercials, including some that might be familiar to Western listeners (see: the jabs at Apple) and some that are very Japanese (the aa logo displayed in the preview is a direct parody of the logo of Japanese mobile carrier au).

Anyway, this song will probably be intensely relateable to most of the people who follow this blog. Or use the internet nowadays.

Translation and notes under the cut:

You’re the one I’m always gazing at
Longer than at the girl I like
I look at you for two hours every day
A civilization that has developed
Small electronics too far
The world in the palm of my hand
Is more real than reality
And it’s spoiling real life

When you notice it, you can use it, any time
You can immediately be looking at your phone

Even though I don’t need to look, I look anyway
I look at listicles from 2chan (1)
The thread title is interesting enough
I’m about to laugh out on the train

It’s so loud, my phone’s going off
It’s a newsletter, but I still check anyway
Even if it’s not going off, I feel like it is
My smartphone is already one of my organs

If I don’t look at my calls or my email or my apps or my messages (2)
I get anxious
When it vibrates, even if it’s just a newsletter (3)
If I don’t look, I get anxious
Even though I have nothing to do, I pull out my phone
And meaninglessly check the time, I’m anxious
In spite of it all, we continue our dependence
On the useful smartphones we love so much

Oh, my comrades!
Of course I’m anxious
Even though I just looked at it
I get anxious about it again immediately
Soon will be the day we can send our bodies and our hearts
Out on radio waves upon which we begin to dance

My smartphone is already one of my organs

Whenever something happens, tell everyone
Make it public on the internet
We’re always searching for a community
In spite of our own communication problems
Looking for interesting news
Testing out the newest apps
Sending pictures of anything and everything
Folders swelling in size

It’s so loud, my phone’s going off
It’s a newsletter, but I still check anyway
Even if it’s not going off, I feel like it is
My smartphone is already one of my organs

My phone’s dying and I don’t care how I look
I search for an outlet
With each small movement, my battery decreases
Even now my smartphone is one of my organs

My smartphone is already one of my organs
My smartphone is already one of my organs
My smartphone is already one of my organs
My smartphone is already one of my organs

If I don’t look at my phone or my email or my apps or my messages
I get anxious
If I don’t look at my phone when it vibrates, even if it’s just a newsletter
I get anxious
Even though I have nothing to do, I pull out my phone
And meaninglessly check the time, I’m anxious
In spite of it all we continue our dependence
On the useful smartphones we love so much

Oh, what to do? We’re always lonely
And just looking for bonds with others
In the end we don’t have real connections with anyone
But in spite of it all you still call out to me

My smartphone is already one of my organs
My smartphone is already one of my organs
My smartphone is already one of my organs
My smartphone is already one of my organs


1: 2chan is the Japanese precursor to 4chan.

2: The original Japanese here says ‘LINE,’ which is an instant messaging app popular basically only in Japan. I’ve changed it to the more neutral messages here because it gets the point and intention of the original across.

3: The original Japanese is ‘mail magazine,’ a Wasei-eigo term for a newsletter/e-zine kind of thing. Newsletter is not entirely the same, but the closest we really have in English.

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